The project has an inevitable singular purpose, it establishes the visual reference within the intermediate scale of the overall complex of the CEVA Station in Chêne-Bourg, but it also does so in a bigger scale, in the context of the city of Geneva. Its singularity is inevitably achieved by means of its vertical morphology.

However, there are subtle angles that create an illusion and the lack of orthogonal elements, which is not clearly manifested but that can be perceived somehow, elegantly provide the building its morphological authority and profound beauty, difficult to describe but which is an unmistakably feature of the best architecture.

This enjoyable beauty its characteristic of Geneva and thus this landmark connects directly with its formal culture and landscape.

Its strong geometric and constructive rigour creates an efficient building with a flexible building programme.  It is repetitive and systematic but it also has a thermodynamic sensitivity that is not expressed in an obvious manner. It is part of the city and it connects with it and its collective space, freeing up the maximum space possible at the ground floor for commercial use, connecting the building to the public space of Place de la Graviere and Jardin de la Tour.